The Markavo® Blog

Trademark law, brand protection, growing your business, and more.
Prepare for USPTO 2025 Trademark Fee Increases: What You Need to Know
Alec Whitten
Dec 3, 2024
The USPTO will implement new trademark application fees starting January 18, 2025, including a $350 per class base fee and surcharges for non-standard descriptions, incomplete information, and lengthy filings. Applicants can avoid additional fees by using the USPTO’s ID Manual and submitting accurate, complete applications. Filing before the deadline ensures lower costs under the current fee structure, making early preparation essential.
Trademark: What It Is and Why Your Business Needs One
Alec Whitten
Dec 2, 2024
Trademarks provide legal protection, foster customer trust, and offer a competitive edge. This article explores why securing a trademark is indispensable for your business's success.
The Future of Trademarking: Trends to Watch in 2025
Alec Whitten
Dec 2, 2024
As we look toward 2025, the trademarking landscape is set to undergo significant transformations. Key trends include the rise of digital trademarks, AI-powered search tools, and a focus on sustainability. Staying informed about these developments will be crucial for businesses aiming to protect their brand identities effectively.
What Is Trademarking and Why Is It Vital for Your Business?
Alec Whitten
Nov 29, 2024
In today's competitive marketplace, establishing a secure identity is essential. Trademarking protects your brand's distinctiveness and provides legal safeguards against unauthorized use. Discover how trademarking can benefit your business and foster customer trust.
How Markavo Supports Businesses in Their Trademarking Journey
Alec Whitten
Nov 29, 2024
Navigating the complexities of trademark registration is crucial for safeguarding your brand identity. MARKAVO offers comprehensive services, from free trademark searches to personalized assistance.
Trademark Tips for Independent Artists: Protecting Your Brand in the Streaming Era
Alec Whitten
Nov 29, 2024
In the streaming era, independent artists face increased risks of imitation and brand dilution. Trademarking is essential for protecting your artistic identity, enhancing credibility, and safeguarding your reputation. Early registration and thorough research are key to avoiding costly legal disputes and ensuring long-term success.
The Differences Between Trademarks, Copyrights, and Patents: What Does Your Business Need?
Alec Whitten
Nov 27, 2024
Navigating the complexities of intellectual property can be daunting. This article clarifies the distinct roles of trademarks, copyrights, and patents in protecting your brand identity and creative works. Learn which form of protection best suits your business needs to ensure robust IP security.