The Markavo® Blog

Trademark law, brand protection, growing your business, and more.
Amazon's Project Zero: A Game Changer for Vegan Product Innovators
Alec Whitten
Mar 19, 2025
Amazon's Project Zero is revolutionizing the protection of vegan product innovators by eliminating counterfeit goods from its platform. Utilizing advanced technologies, this initiative empowers brands to directly remove counterfeits, ensuring authenticity and fostering consumer trust. Discover how Amazon Rights Protection Solutions can safeguard your brand and enhance market confidence.
Top 5 Trademark Mistakes Startups Make
Alec Whitten
Mar 18, 2025
Navigating trademark registration can be challenging for startups, often leading to costly mistakes. This article outlines the top five trademark errors startups make and offers practical advice on avoiding them.
How a Trademark Can Increase Your Startup's Valuation
Alec Whitten
Mar 17, 2025
In the competitive startup landscape, securing a trademark can significantly enhance your valuation. For industries ranging from biotech to consumer goods, trademarks build credibility, protect intellectual property, and attract investors by demonstrating foresight and professionalism.
Why Amazon Sellers Need a Registered Trademark
Alec Whitten
Mar 13, 2025
In the competitive landscape of e-commerce, Amazon sellers must prioritize brand protection. Registering a trademark and enrolling in Amazon’s Brand Registry offers enhanced intellectual property safeguards, better control over product listings, and access to advanced marketing tools. Establish your brand’s credibility and ensure long-term business value by securing a registered trademark today.
Trademark - How to Protect Your Online Store from Copycats
Alec Whitten
Mar 12, 2025
In the bustling world of e-commerce, maintaining a unique brand identity is crucial. As your online store grows in popularity.
Trademarking Update: Can You Trademark a Shopify Store Name?
Alec Whitten
Mar 11, 2025
In the competitive e-commerce landscape, protecting your brand is essential. This article explores the process of trademarking a Shopify store.